Inexpensive ways to promote your new business are abundant. Here are a few examples:

1.Print fliers and distribute them on car windshields in the parking lot, post them on public bulletin boards, and put them anywhere else you can find.

2.Write and distribute press releases to local media. Include the daily newspaper, the weekly business journal, your city magazine, any alternative monthlies or weeklies, and the papers in the surrounding suburbs and small towns. Write the press release like a short news story, not an ad. Be objective and you’ll get printed. No hype.

3.Place cheap classified ads in the local shopper and the daily newspaper.

4.Call in and chat with your morning radio talk show host, and find a way to mention your business during the conversation. Then show up the next day at the studio with a dozen donuts. He’ll probably mention you on the air.

5.Take a journalist to lunch, and tell him or her why your business is news worthy.

6.Submit your web site to the search engines, is free.

7.Buy Pay Per Click advertising in the local section of the major search engines. You can limit it to as little as one dollar a day in spending.

8.Take a news reporter from your favorite local TV station to lunch. Tell her why your business is newsworthy.

9.Make a low bid on unsold inventory at a local radio station. You might pick up some twenty dollar radio commercials for a dollar each.

10.Use chalk talk. Use colored sidewalk chalk to put your message on a downtown sidewalk. Include your phone number.

11.Give your business card to everyone you meet.

12.Post a banner in front of your building for traffic to see.

13.Offer your services as a public speaker. You are an expert in your subject area if you say you are. When you make your speech, plug your business and pass out a business card.

14.Offer to trade web site links with other local businesses, and display their fliers and cards if they will display yours.

15.Write an ebook, and give it away free online. Include links to your web site.

16.Keep a mailing list, or email list of your customers. Send them a monthly newsletter, even if it is just one page typed. Offer them discounts for repeat business and bigger discounts for referrals.

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