Take the Lead in the Green Revolution With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money-and make a difference. "Kermit is wrong! It's easy being green...just read Croston's book. He provides a terrific guide to an amazing array of business eco-opportunities, and tells you how to take advantage of them!"
-Ray Smilor, Executive Director, Beyster Institute at the Rady School of Management at UC San Diego, author of Daring Visionaries: How Entrepreneurs Build Companies, Inspire Allegiance, and Create Wealth "75 Green Businesses gets you quickly up to speed on the fast-paced trends propelling the green economy and shows you where to find the opportunities. If you're considering starting your own green business, Croston's book has practically written about half your business plan for you. A terrific resource."
-Josh Dorfman, founder & CEO, Vivavi and author of The Lazy Environmentalist "Browsing through these pages will inspire some directly toward a new career and prompt others to invent new business models. Expect to see a dog-eared copy sitting on every shelf of the next generation of entrepreneurs."
-Eric Corey Freed , Principal, organicARCHITECT and author ofGreen Building & Remodeling for Dummies "The biggest opportunities of the 21st century are green businesses. This wonderful book offers people who want to get involved a very comprehensive listing of those many opportunities as well as numerous links to more information. Read it and get inspired."
-Greg Pahl, author of The Citizen-Powered Energy Handbook: Community Solutions to a Global Crisis Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success. |
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 At least you can make a difference |
| Review Date: January 4, 2010 |
| Reviewer: Jerry Liu, |
The author share his research in this book. So it is a useful guide for you to start a green business or make a difference. You might not be interested in starting a green business, but at least you can make a difference. According to the opportunity "Soar to go", you can buy a Solio H1000 Universal Hybrid Charger (Orange)with $40-50 to make a difference at least.
It would be perfect to have a online spreadsheet to list all 75 opportunities with its required cost, time and skill. |
Phenomenal Overview, Reference, Exceeded Expectations
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| Review Date: October 18, 2009 |
| Reviewer: Robert D. Steele, Oakton, VA United States |
I bought and read this book along with Green Intelligence: Creating Environments That Protect Human Health and Careers in Renewable Energy: Get a Green Energy Job.
This book is everything I could have wanted and more--it exceeded expecations. For each of 75 "opportunities" sorted within eleven chapters it provides a summary table (Market Need, Mission, Knowledge to Start, Capital Rquired, Timing to Start, and Special Challenges, along with a multi-page discussion and a variety of "sidebar" elements that vary but generally address Related Trends, In the Long Run, Green Leader, Industry Information, Information Resource, Eco-Tip, or Eco-Issue.
This is a book that can be read quickly to focus in as I did on an opportunity that I believe anyone could pursue in any area, as a Sustainability Savings Officer (the author uses Chief Sustainability Officer which I consider too grandiose). The value propositiion here is straight-forward: go into any client, offer a free evaluation and recommendations of remediation measures, and collect 20% of the savings in year one, 10% in year two, 5% in year three, and then repeat the cycle.
I have this book set aside to go through a second time, for two reasons: it has a ton of interesting information that I picked up "in passing" and want to go back to (for example, most chemists are not trained in toxicology, bottled water costs 10,000 times more than tap water, use Google Earth to identify best neighborhoods for offering energy saving white roof service, and on an on.
The second reason I want to go through this book a second time is because many of the opportunities that are listed can actually be used within a localized web site to become the "go to" local area consultant for all matters having to do with greening, including LEEDs certification, bioplastics substitution, increased receycling, paper reduction, etcetera, etcetera, etcetera. This book, in other words, can become "Ref A" for a sustainability services and support consultancy.
I liked the author's observation that energy is everywhere, we just have not figured out how to tap into it. This ties in with my being enormously impressed by Nokia's new cellular telephones that do not need electricity for life support, but instead recharge themselves with ambient energy--combine that with the new foot-powered battery packs (soliders on the march charge the batteries, they can be used with radios, etcetera) and mobile solar power panels, you have the makings of "jacking in" the rest of the world, and using information as a substitute for violence and wealth, and as an educational platform for unleashing the entrepreneurial energies of the five billion poor.
This is a GREAT book for those who accept it as a tutorial. It is not the be all end all but I for one am VERY imprressed. For the larger picture and other impressions, consider the books below (or just my summary reviews).
Biomimicry: Innovation Inspired by Nature
Cradle to Cradle: Remaking the Way We Make Things
The Design of Business: Why Design Thinking is the Next Competitive Advantage
Ecological Economics: Principles And Applications
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Natural Capitalism: Creating the Next Industrial Revolution
The Resilient Earth: Science, Global Warming and the Fate of Humanity
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Essential book
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| Review Date: August 29, 2009 |
| Reviewer: rainedayz, Texas |
| If you are trying to find some way into the green industry then this book should be able to guide you toward a new career.Each career choice is explained in depth. |
This is a good book for your DECISION stage of starting a business
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| Review Date: July 17, 2009 |
| Reviewer: Jeffrey Wyman, boston |
Croston provides a heap of examples of some very green businesses that will surely make some profit given the right management and market, along with some rough initial start-up costs (scale from $ to $$$$$), the time to start it, and the knowledge required as well as any special challenges that may lie ahead. He also includes reasons why it would be a smart idea and profitable.
However, the only thing I find lacking in this book is a simple section on "the first steps to get started." As I mentioned in the title, this is great when you have some business experience and have done it many times before, but to earn that extra 5 star I want it to be open to all individuals regardless of experience.
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Timely guide to the green job explosion
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| Review Date: April 22, 2009 |
| Reviewer: E. Bruce Harrison, Washington, DC |
| With President Obama focused on fulfilling his campaign pledge to create thousands of green jobs, and with stimulus money flowing into the channels that will make this possible, Glenn Croston's book is a timely guide to anyone looking for either entry or development in green (which means both energy and environment) enterprise. Start in the Index, and cherry-pick areas that you're either in now or interested/qualified to get into, and start reading. While Croston focuses on start-ups, I found clues to connect to businesses now in operation, where supplying a service or counseling could be given. I recommend this to corporate people who are making a change or thinking about their next career. |
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