User Reviews Send this to a friend
Jump Start Your Business Brain: The Scientific Way To Make More Money
 
Manufacturer: Clerisy Press
Customer Rating:
 
List Price: $16.99
Sale Price: $11.55
Availibility: Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item.
Free Shipping Available
Buy Now
 

Product Description
Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.

Product Details

Video Reviews
No video reviews found for this product.

Customer Reviews
Go to marketing book for crafting effective marketing communications
 
Review Date: January 10, 2010
Reviewer: Steven Chambers, Solana Beach, CA USA
I've owned this book for quite some time and can't believe I'm just getting around to reviewing it. The book does an outstanding job covering the basics of how to craft an effective and meaningful marketing message. These are:

1) Find the Overt Benefit
2) Provide a real reason to believe and
3) Emphasize the dramatic difference between your product and competitive options.

As basic as these sound (I mean all of us involved with marketing know this stuff, right?) most marketing and advertising does not employ these three elements. We all need to constantly work on the basics and going through the examples and exercises provided in the book is a great primer or refresher, depending on how much marketing experience you have.

I like the authors infusion of probability and statistics into the marketing equation as well. While I am not too familiar with his Merwyn Idea Scan software I do like the attempt to quantify the different marketing approaches. So much of marketing is subjective that any effort to quantify the process can only benefit our marketing communications.

These steps by the way also apply to the sales part of the business, not just the marketing side. Salespeople can use the three steps of effective marketing communications to evaluate their presentations. Have they properly identified the overt benefits their product or service provides? Are they providing demonstrable proof of the benefit and is there a dramatic difference between their product and the competition?

The second part of the book deals with being creative and how important creativity is to the business process. As in the first section, the marketing section, the author outlines three "Laws of Capitalist Creativity." These are:

1) Explore stimuli
2) Leverage Diversity
3) Face Fears.

Implementing these three laws into our daily worldview in such a manner that we start becoming more creative is also a competitive strength. We can develop not only new marketing and selling campaigns but we can also discover new markets to enter and new products we might create or develop.

Get this book. Read it and start reinvigorating your marketing and selling. Highly recommended.
Forgotten why you're in business?
 
Review Date: March 7, 2009
Reviewer: Elizabeth Ball, Sydney, Australia
This book jumped out at me on the airport bookstore shelf! I make it a little rule always to buy the book that can do this - it is inevitably what I need to read at the time.

So if you're a bored marketing manager or a panicked entrepreneur wondering what on earth you can do to improve your company's results, read this!

It is packed with excellent, tested advice. This is, after all, the guy who consults to Disney, who know a thing or two about marketing.

Buy this to get re-energised and enthusiastic about your business again, you won't be sorry!
Good Advice From an Experienced Author
 
Review Date: February 23, 2009
Reviewer: R. Gehring, St. Paul, MN USA
Doug Hall's book is practical, but powerful advice. If your business could benefit from reaching more customers, more effectively-- read it!

The book contains short exercises that you can do with your company's product offerings, showing you how effective your external and internal communication strategies really are.

If you've never heard the terms "Overt Benefit", "Reason to Believe" and "Dramatic Difference" you're leaving business (and money) on the table.

I Highly recommend this book for leaders in all areas of the company!

My Favorite Creative Process & Positioning Book
 
Review Date: February 12, 2009
Reviewer: Dan Wallace, Minneapolis, MN
Doug Hall's fist book, Jumpstart Your Brain, was a wild exploration of creativity techniques. Jumpstart Your Business Brain revealed that there was method to the madness. Hall used his sessions at Eureka Ranch to test hypotheses about creative process. This book presents the resulting theory. In short, Hall found that creativity is the result of:

1. High Stimuli Environments
2. Diverse People Collaborating
3. Lack of Fear

As a professional marketer and sometimes brainstorming facilitator, this makes perfect sense to me. As an added bonus, Hall did research on what I call positioning, and he found out that successful products have the following three characteristics:

1. An Overt Benefit (specific, obvious & direct)
2. Real Reasons to Believe
3. Dramatic Differences from Competing Products

He also has a nice model for evaluating ideas:

1. Is the target AUDIENCE, target OCCASION or target PROBLEM absolutely clear?
2. Is the point of difference FOCUSED 7 EASY TO UNDERSTAND?
3. Is the dramatic difference BIG NEWS?
4. Does the benefit deliver major customer HORSEPOWER?
5. Is the BENEFIT ADVANTAGE VS. COMPETITION much greater than the cost advantage?

This book is by far my favorite book on creative process, and one of my favorite books on positioning. Here are some other innovation and creativity books I've enjoyed reading:

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
Edison: A Biography
What a Great Idea! 2.0: Unlocking Your Creativity in Business and in LifeThe Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design FirmHare Brain, Tortoise Mind: How Intelligence Increases When You Think Less
The Creative Priority : Putting Innovation to Work in Your Business
Solid advice from an author with real world experience
 
Review Date: June 30, 2008
Reviewer: D. Siekman,
Good solid advice, especially for those that haven't launched products or managed p&l's. We are starting a study group at our company trying to make sure that teammates are thinking outside their areas of responsibility and thinking about impacts on the business.

Related posts:

  1. Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy. addthis_url = 'http%3A%2F%2Fmastersofourfate.com%2Fstart_business%2Fsell-your-jewelry-how-to-start-a-jewelry-business-and-make-money-selling-jewelry-at-boutiques-fairs-trunk-shows-and-etsy%2F'; addthis_title = 'Sell+Your+Jewelry%3A+How+to+Start+a+Jewelry+Business+and+Make+Money+Selling+Jewelry+at+Boutiques%2C+Fairs%2C+Trunk+Shows%2C+and+Etsy.'; addthis_pub = '';...
  2. How to Make Money While You Look For a Job: Start a Very Small Service Business on a Shoestring – A Step-by-Step Workbook addthis_url = 'http%3A%2F%2Fmastersofourfate.com%2Fstart_business%2Fhow-to-make-money-while-you-look-for-a-job-start-a-very-small-service-business-on-a-shoestring-a-step-by-step-workbook%2F'; addthis_title = 'How+to+Make+Money+While+You+Look+For+a+Job%3A+Start+a+Very+Small+Service+Business+on+a+Shoestring+%26%238211%3B+A+Step-by-Step+Workbook'; addthis_pub = '';...
  3. Success in Store: How to start or buy a retail business, enjoy running it and make money — 2nd Edition addthis_url = 'http%3A%2F%2Fmastersofourfate.com%2Fself_employment%2Fsuccess-in-store-how-to-start-or-buy-a-retail-business-enjoy-running-it-and-make-money-2nd-edition%2F'; addthis_title = 'Success+in+Store%3A+How+to+start+or+buy+a+retail+business%2C+enjoy+running+it+and+make+money+%26%238212%3B+2nd+Edition'; addthis_pub = '';...
  4. 75 Green Businesses You Can Start to Make Money and Make A Difference addthis_url = 'http%3A%2F%2Fmastersofourfate.com%2Fstart_business%2F75-green-businesses-you-can-start-to-make-money-and-make-a-difference%2F'; addthis_title = '75+Green+Businesses+You+Can+Start+to+Make+Money+and+Make+A+Difference'; addthis_pub = '';...
  5. No Money? No Problem!: Learn How To Buy A Good Business Without Using Your Own Money addthis_url = 'http%3A%2F%2Fmastersofourfate.com%2Fself_employment%2Fno-money-no-problem-learn-how-to-buy-a-good-business-without-using-your-own-money%2F'; addthis_title = 'No+Money%3F++No+Problem%21%3A+Learn+How+To+Buy+A+Good+Business+Without+Using+Your+Own+Money'; addthis_pub = '';...

Related posts brought to you by Yet Another Related Posts Plugin.

Tagged with: • • • • • • • •

Filed under: Start a Business

Like this post? Subscribe to my RSS feed and get loads more!