Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.

Take the Lead in the Green Revolution With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money-and make a difference. "Kermit is wrong! It's easy being green...just read Croston's book. He provides a terrific guide to an amazing array of business eco-opportunities, and tells you how to take advantage of them!" -Ray Smilor, Executive Director, Beyster Institute at the Rady School of Management at UC San Diego, author of Daring Visionaries: How Entrepreneurs Build Companies, Inspire Allegiance, and Create Wealth "75 Green Businesses gets you quickly up to speed on the fast-paced trends propelling the green economy and shows you where to find the opportunities. If you're considering starting your own green business, Croston's book has practically written about half your business plan for you. A terrific resource." -Josh Dorfman, founder & CEO, Vivavi and author of The Lazy Environmentalist "Browsing through these pages will inspire some directly toward a new career and prompt others to invent new business models. Expect to see a dog-eared copy sitting on every shelf of the next generation of entrepreneurs." -Eric Corey Freed , Principal, organicARCHITECT and author ofGreen Building & Remodeling for Dummies "The biggest opportunities of the 21st century are green businesses. This wonderful book offers people who want to get involved a very comprehensive listing of those many opportunities as well as numerous links to more information. Read it and get inspired." -Greg Pahl, author of The Citizen-Powered Energy Handbook: Community Solutions to a Global Crisis Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success.

The author, laid-off from WorldCom, encourages readers through six steps, from home-office setup to selling a service. Currently a technical / freelance writer, Donna's worksheets, moneymaking ideas, and timely advice help readers survive their job search.

Sell Your Jewelry is a complete guide to starting a jewelry business. This book includes all you need to know to establish your company, build a customer base, and develop a profitable business selling your handmade jewelry. Written in plain English, the concepts are easy to understand and apply, regardless of your level of experience. In addition to the basics of running a business, this book teaches secret tips to ensure your success. For instance, did you know that jewelry business owners can buy supplies at wholesale prices and pay half of what everyone else pays? Do you know the four simple things you can do to increase the value of your jewelry and command higher prices? Did you know that defining your target customer is the most important step in marketing your jewelry? This book will teach you all of that and more. You'll learn to: Convert your craft into a company Earn an income selling your jewelry Develop a defined style and niche Create products people will buy Attract customers Buy supplies at wholesale discounts Increase your profits Sell your jewelry in retail outlets Sell at craft shows and street fairs Sell at trunk shows and open houses Make a living selling on Etsy

Extensively rewritten and extended from the successful first edition, Success in Store 2nd Edition offers practical advice on how to start or buy a retail business, enjoy running it and make money. The books is built around the narrative of buying, running and selling a small convenience store in a major rural city, with break-outs to a score of different kinds of retail business. The 2nd edition includes an all new chapter, Advertising for Success, providing hands-on advice about advertising and promotions using real world examples.

How can a company decide where to concentrate its expertise? Why are some companies better at exploiting their strengths than others? Is there a link between the range of a company's activities and its success and profitability? These are just some of the questions at the heart of a make or buy strategy for manufacturing business. Most companies will face issues such as these at some time or other, and in resolving them will determine the future shape of the business - for better or worse. Based on original research and case experience, this book presents a structured approach to making these important decisions. By drawing on the collective knowledge of people in the company, a make or buy strategy can be developed which focuses manufacturing capability on the factors critical to business success. The book is aimed at directors and managers from manufacturing companies concerned with developing their capabilities and focusing their strengths, but many other people in manufacturing, finance, engineering, purchasing and service operations will find value in this book. Coverage includes: Links between business strategy, vertical integration in manufacturing industry and business performance; why a make or buy strategy is central to manufacturing capability and business results; the difference between strategic, tactical and component make or buy issues; the best practice approach to make or buy decisions; what is involved in developing an optimal make or buy strategy for a business; how to apply the approach to your own business.Also available:A Management Guide to Logistics Engineering - ISBN 9780855100360TMAP - A guide to technology management assessment procedure - ISBN 9780852967683The Institution of Engineering and Technology is one of the world's leading professional societies for the engineering and technology community. The IET publishes more than 100 new titles every year; a rich mix of books, journals and magazines with a back catalogue of more than 350 books in 18 different subject areas including: -Power & Energy -Renewable Energy -Radar, Sonar & Navigation -Electromagnetics -Electrical Measurement -History of Technology -Technology Management